Monday, October 20, 2008

Biting The Bullet

I spent a good deal of time this weekend considering lowering the prices on my handwoven scarves and shawls. And just did it.

I love all the kudos I always get on my work, and I certainly don't value it any less now than I did when the prices were higher. But I came to the conclusion that I had priced myself right out of the market. And I really DO want to sell my work -- I don't want to merely say I sell it, put it out there for sale, but then not actually sell any of it! I've been having this "price/value" conversation for a long time -- years, actually -- but I'm tired of being at the forefront of the debate with no sales to show for it.

The new prices still feel good to me as the artist, and the pieces should be of even higher value, now, to my buyers. And considering that most weavers who sell at Etsy are vastly underpricing their work, my work is still on the high end for that venue -- despite now being more than fifty percent less costly than they were!

So go again to my Etsy shop and my website, and if you've lusted after any of my handwovens before but just couldn't consider buying them, perhaps now you can. And we'll all be happy!

3 comments:

Meg in Nelson said...

Difficult issue, especially in this economy. I've been wondering, but I can't undercut the galleries so I have to negotiate with them to start. And honestly, for time time being, what a bother...

Connie Rose said...

Nice that you have all those galleries, Meg. That's never worked out for me although that was the plan originally, which is why the prices were so high at the outset. If galleries come knocking on my door, then I suppose I'll just have to raise the prices again for the retail customer. It's a hassle, but what are you going to do?!

Meg in Nelson said...

Yes, I do love my galleries, but because my first gallery is so expensive, everybody else sells them at her prices, and that's why I don't sell at all!!! So it's not necessarily a good thing, and I really don't like the same old stuff sitting in galleries forever. I almost would like to offer to switch them from one gallery to another, for example. That's why I'm dying to get into Esty - I'll talk to her, but when selling directly, I think I can negotiate selling at a slightly lower price - which works for me just now because NZ$ is so cheap now. (Not food for my buying stuff from overseas, however.)